The Direct Operator Billing solution from Gemalto sets new standards for convenience on Milan’s public transport network. Instead of fumbling for notes and coins, travelers in Italy’s second largest city can simply send a text to a standard short code number, with the Netsize system charging the fare directly to the customer’s regular mobile phone bill.
The introduction of SMS ticketing comes ahead of the World Expo that is being staged in Milan this summer. ATM expects around 20 million people to visit the city over a five month period. The use of SMS tickets will ensure an effortless traveling experience to and from the event.
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security, with 2014 annual revenues of €2.5 billion and blue-chip customers in over 180 countries.
Gemalto enables companies and administrations to offer a wide range of trusted and convenient services by securing financial transactions, mobile services, public and private clouds, eHealthcare systems, access to eGovernment services, the Internet and internet-of-things and transport ticketing systems.
Gemalto’s unique technology portfolio – from advanced cryptographic software embedded in a variety of familiar objects, to highly robust and scalable back-office platforms for authentication, encryption and digital credential management – is delivered by our world-class service teams.
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