CardWeb.com’s CardData Reports today features the “Ladies’ Cards 2014: A Global Collection, Overview and Analysis of Credit and Debit Cards for Women” report.
`This is the only off-the-shelf report that collects and analyses debit and credit cards designed for female customers. This is the only off-the-shelf report available systematically collecting, sorting and analyzing female card products.
Half of the world’s population is female, however less than 0.1% of the payment card products are designed for women.
There is fierce competition in the payment card industry. Innovation is a must. An adequate area of innovation is better segmentation. The great opportunity missed by the payment card industry is gender based segmentation.
Financial services providers have significant difficulty getting gender based segmentation right. Yes, it is hard. This report gives high quality analysis supporting financial companies launching a successful gender based card.
Payment cards (credit cards and debit cards) are products that help banks attract new customers. This makes card products adequate decoys for well-targeted segments.
Research shows that female cards can serve banks well if done well.
This report analyses over 20 female card products providing near 30 distinct data points per card.
This report collects and presents a long list of perks, features and benefits provided by female card products. Among these there are over 40 dedicated perks for ladies and over a 100 other potentially adequate features to build into a designated card.
For more information: http://www.researchandmarkets.com/research/cj4f7v/ladies_cards