Two of the world’s largest operating systems launched major updates to their mobile payments solutions this month. Both Google and Apple now have a solid platform in Android Pay and Apple Pay to enable frictionless mobile payments with integrated loyalty features.
Loyalty features that large corporations are already eyeing up. But marketers and creative agencies are struggling to figure out how to make the most of this streamlined mobile opportunity.
PassKit announced their new Mobile Wallet Marketing Masterclass – MWMM. As a leader in the mobile marketing content solutions space, PassKit are perfectly poised to guide marketers and creative types towards simplifying and profiting from this platform.
The Mobile Wallet Marketing Masterclass event is designed specifically for advertising executives and creative types searching for their next great idea in a world dominated by mobile devices, communication, and engagement. Guests can choose to attend a single day, a combination of two, or the entire event — as they see fit.
Built of several core sessions and hands-on workshops, MWMM is a professional, carrier-grade event where industry leaders will learn best practices, real-life case studies, top-of-the-line technology and software (like beacons and proximity marketing), solutions and creative inspiration to truly conquer the mobile wallet opportunity. An opportunity BI Intelligence claims will be worth USD 189 billion by 2018, in an IoT (Internet of Things) channel CISCO said will have 50 billion devices connected to it by 2020.
Mobile Wallet Marketing Masterclass is a carrier-grade course designed and implemented by PassKit. MWMM is for creative professionals and marketers looking to unlock the real value of mobile wallet communications, iBeacons, proximity marketing and the mobile marketing value chain.
For data, background and forecasts on PassKit: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).