In today’s CardFlash News Que: PINTEREST (Shopify); VISA (FireEye); MERCATOR (EMV); and PROPAY (LenderPay).
PINTEREST – Pinterest and Shopify have partnered to make it easy for businesses to sell their products on Pinterest using Buyable Pins. This new type of Pin includes a “Buy it” button that lets consumers checkout and pay for products they discover on Pinterest using Apple Pay or their credit card. Shopify worked closely with Pinterest on Buyable Pins and is the first platform that small and medium-sized businesses can use to sell using Buyable Pins. This means you can be among the first in the world to be selling directly to the millions of shoppers that use Pinterest every day.
VISA – VISA and FireEye announced their intention to co-develop tools and services to help merchants and issuers protect against advanced cyber attacks targeting payment data. The first of its kind Visa and FireEye Community Threat Intelligence (CTI) offering will bring together threat information from both companies, allowing merchants and issuers to quickly detect and respond to attacks against their IT and payment infrastructure. Under the offering, FireEye will operate the easy-to-use web based service to enhance stakeholders’ knowledge of attacks targeting the ecosystem, providing a significant improvement over current industry practices of sharing threat intelligence via e-mail or static documents.
MERCATOR – Mercator Advisory Group’s latest research note, Predictions for the U.S. Migration to EMV Debit Cards, explores how the issuance of EMV debit cards is progressing in the United States now that many of the barriers have been removed. Financial institutions are taking different approaches that will create a variety of experiences for consumers at the point of sale. A mix of magnetic-stripe and EMV chip debit cards will coexist and merchants too will be in various stages of their EMV conversion for some time.
PROPAY – ProPay, a TSYS company, announced Mountain America Credit Union has selected ProPay’s LenderPay platform to offer credit union members innovative loan payment options that go far beyond traditional mobile apps and online bill pay. Members can use their preferred debit card, credit card or bank account to pay mortgages, auto loans and more by simply responding to a text message, clicking an email hyperlink or tapping a button on their smartphone. There is no mobile app to download or need to login to an online payment portal.