British Columbia-based PayByPhone is disrupting the traditional parking landscape for cities and consumers. With the introduction of initiatives such as Google’s Sidewalk Labs, there is increasing pressure on technology developers to provide better solutions for urban living.
Urban mobility is just one of these challenges, as the concept of a connected city has been a focus for regions across the globe for some time now. We live in a fast paced world that is rapidly turning to innovation in more traditional industries to solve issues and engage with an increasingly connected community.
PayByPhone is one company challenging the parking industry by streamlining the parking payment process and giving city dwellers precious minutes back in their day. Boston is a key example of a North American city leading the way using mobile innovation to offer digital payment for residents and visitors alike. This means more convenience for Bostonians and less infrastructure and costs to manage.
Following the successful launch of PayByPhone’s service in 2014, Massachusetts Bay Transportation Authority (MBTA) has decided to remove their old ‘honor box’ method of cash payment entirely in July, 2015. This decision was a result of 70% percent of drivers choosing to use their mobile phones, rather than cash, for payment, in just over a year – a phenomenal uptake in a short period of time.
Following a successful launch of PayByPhone’s technology in 2014, Paris is another example of a city going mobile for parking but taking it one step further to launch a personalized parking program. The program launched in May 2015 and automatically calculates preferred parking rates based on specific parking locations across the city. The benefit to drivers using the PayByPhone app is that their license plates are automatically recognized, generating accurate rates in real-time. This virtually eliminates the need to dispute fraudulent or invalid charges and rates. It also means abusers, such as drivers parking in handicapped parking zones when they are not eligible, will be caught and penalized accordingly.
In the UK, PayByPhone has also launched its virtual permit service in Southwark, one of London’s busiest inner boroughs, which offers residents who live in the applicable parking zones the convenient option of purchasing and activating permits via the web, SMS or phone. The online system simplifies the process for residents and saves the Southwark Council time and money.
For data, background and forecasts on PayByPhone: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).