USAA took the top spot in the Temkin Web Experience Ratings for the second straight year. USAA was also in the top 14 with its insurance and credit card businesses, along with credit unions, Capital One 360, SunTrust Bank, eBay, Chase, Fidelity Investments, QVC, Sheraton, and Apple Retail.
Across all five years of the rating, either USAA or Amazon.com has earned the top spot.
Banks and credit card issuers on average earned “strong” ratings while TV service providers and Internet service providers earned “very weak” ratings.
Amazon.com most outperformed its peers in two industries; its Temkin Web Experience Ratings are 20 points above the average for retailers and 17 points above the computers & tablets industry average. These firms were at least 13 points above their industry averages: Sheraton (hotels), USAA (credit cards and banks), Ace Rent A Car (rental cars), Fidelity Investments (investments), Courtyard by Marriott (hotels), eBay (retailers), JetBlue Airlines (airlines), and AOL (Internet service).
Spirit Airlines fell 22 points below the average for airlines and nine other firms were more than 15 points below their industry average: PNC (credit cards), Asus (computers & tablets), Frontier (Internet service), Motel 6 (hotels), Jack in the Box (fast food), HSBC (credit cards), Dollar General (retail), O’Reilly Auto Parts (retail), and Blackboard (software).
For data, background and forecasts on USAA: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).