Victoria Group, a popular Russian supermarket chain, has chosen NCR self-checkout technology. NCR will provide self-checkout hardware and software solutions that are integrated with Victoria’s existing points-of-sales (POS) loyalty programs.
According to a recent NPD global study commissioned by NCR, 85% of Russian customers believe that retailers who offer self-checkout provide better customer service.
Self-checkout was launched at the Victoria supermarket at Domodedvskaya Metro station in Moscow on May 20, 2015. Self-checkout technology is well suited to this kind of busy central location with close proximity to the train station where customers are often pressed for time. Speedy self-checkout solutions suited to a small basket size will be a beneficial add-on. Victoria expects self-checkout to help increase customer engagement and improve store sales. In the first month, the new self-checkouts account for almost a quarter of the daily number of the supermarket’s transactions.
Customers can choose to pay using cash, credit or debit cards. A cash recycling function minimizes the need for replenishment and reduces operational costs by decreasing the number of cash deliveries required.
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