Toronto-based Virtual Next has teamed with Global Payments to offer its Canadian merchants a new mobile payment, loyalty, promotion and gift card service.
Through its relationship with Virtual Next, Global Payments will offer a unique solution designed to leverage two existing apps provided by the world’s top mobile operating systems: Passbook for Apple® iOS® and Google Wallet payment service.
The solution is designed to allow Global Payments’ merchants to offer their customers mobile payment, loyalty, coupon and gift capabilities on a merchant-branded digital payment card that can be loaded directly into customers’ existing digital wallets without requiring an additional app.
Virtual Next and Global Payments are currently working together to launch the product in fall 2015.
Virtual Next offers a mobile-based digital card that ties payment into loyalty programs without the use of smartphone apps. Virtual Next’s research has shown that app-free mobile solutions provide high ROI to restaurants and retailers by eliminating the need for the users to download and keep an app on their smartphones. Increasing both customer adoption and service, Virtual Next uses existing digital wallets such as iPhone Passbook and Google Wallet to enable restaurants and retailers to offer a seamless branded payment, loyalty, gift card, and promotion program to their customers. Virtual Next solution works with any point-of-sale system.
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