Visa and Williams-Sonoma announced that Visa Checkout, the online check out service that Visa launched less than a year ago, is now live online at Williams-Sonoma, America’s leader in high-quality cookware and tools, electrics and entertaining essentials. With Visa Checkout, Williams-Sonoma customers now have a fast, easy and secure way to pay online.
To provide inspiration as the summer cooking season gets underway, Williams-Sonoma and Visa Checkout have launched a four-part video series called “Time to Savor Summer.” The videos will use a new technology from YouTube that makes them “shoppable” – allowing viewers to buy showcased products quickly and easily by clicking directly from the video. Visa Checkout, with Williams-Sonoma, will be one of the first brands to use this YouTube technology to make a video shoppable. The videos were created in partnership with Tastemade, a global food lifestyle network for digital platforms, and hand-selected influencers who will offer tips and must-have products for hosting the ultimate summer parties.
The first video, West Coast Cantina with Megan Mitchell, is now live online. Three additional thematic videos will follow later this summer, each hosted by different “Tastemakers”:
• Southern BBQ with Claire Thomas, self-taught chef, blogger, and commercial video director. She began writing about food on her blog, The Kitschy Kitchen. Her philosophy is to “live deliciously.”
• East Coast Clambake with Andy Allen, Masterchef Australia 2012 winner and author of The Next Element.
• Backyard Bonfires with Shawn Thomas, host of Tastemade series Local Flight. He was nominated by the International Academy of Web Television (IAWTV) as “Best Pre-Recorded Host.”
Through Visa Checkout, Williams-Sonoma online customers can purchase everything they need within the videos to recreate the perfect party at home, all with just a few clicks. A new report1 from comScore2 found that Visa Checkout shoppers convert to online buyers at a rate of nearly 70 percent and that enrolled Visa Checkout customers were 66 percent more likely to complete a transaction than customers who must enter billing and card information in the traditional online checkout path.
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