The worldwide wearable device market recorded its eighth consecutive quarter of steady growth in the first quarter of 2015 (1Q15). According to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, vendors shipped a total of 11.4 million wearables in 1Q15, a 200.0% increase from the 3.8 million wearables shipped in 1Q14.
1Q/14: 3.8 million
2Q/14: 4.2 million
3Q/14: 4.9 million
4Q/14: 9.9 million
1Q/15: 11.4 million
Source: CardData; RAM Research; IDC
Fitbit started 2015 the same way it ended 2014: as the clear market leader in the worldwide wearable device market. Fitbit’s first quarter shipments were driven by the release of three new devices (the Charge, Charge HR, and the Surge) along with continued demand for its older Flex wristband and One and Zip clip-on models. Separately, these address multiple segments of the market, from casual exerciser to committed athlete, and collectively leverage Fitbit’s behavior change engine to encourage activity.
Xiaomi started off the year by blasting through the one million unit mark with its Mi Band for the first time, a significant feat made all the more impressive considering the device just started shipping during the second half of 2014. Similar to its smartphones, Xiaomi’s Mi Band was delivered primarily within its home country of China, but recent announcements point to more global aspirations for the company.
Garmin’s wearable device portfolio spans multiple areas of health and fitness, including activity tracking, running, hiking, golfing, triathlons, and multi-sport. The majority of Garmin’s devices are GPS-enabled to track location and distance, and some leverage the company’s ConnectIQ third-party applications to record activity, show notifications, and news.
Samsung’s fourth place finish came from worldwide demand for its Gear smartwatches. Since its debut in 2013, the Gear portfolio has diversified to include the Tizen-powered Gear, Gear 2, Gear Fit, Gear 2 Neo, Gear S, and the Android-Wear powered Gear Live. What has limited Samsung, however, is the ability for Gear devices to connect only with select high-end Samsung smartphones.
Jawbone beat Pebble and Sony for fifth place, a result driven by the release of its UP MOVE and continued demand for its nearly year-old UP24. The company will release two new devices in the second quarter of 2015, with the similarly-functioning UP2 and the mobile payments-enabled UP3. The company maintained its design strategy of no displays, but again touted its predictive data engine to encourage healthier lifestyles.
For data, background and forecasts on Wearables: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).