Fifth Third Bank will support Stand Up To Cancer (SU2C) in a promotion giving customers $150, and gives $150 to SU2C when customers open a new Essential Checking Account with direct deposit, and make three online bill payments.
Fifth Third also will donate $1 to SU2C when people share eligible posts using the #howifight hashtag on Twitter, Facebook, Instagram and Vine, up to $100,000 during the campaign.
Actor and cancer advocate Patrick Dempsey, will lend his image to Fifth Third’s new Stand Up To Cancer Campaign this year. The campaign, featuring #howifight, honors the many ways people fight cancer.
Dempsey is participating in the campaign on behalf of Stand Up To Cancer, and is a supporter of #howifight. He will be featured in a Fifth Third Bank and Stand Up To Cancer spot highlighting ways people can fight cancer.
In the past two years, Fifth Third has participated in various marketing campaigns that have generated $4.2 million to SU2C.
Fifth Third Bank has $142 billion in assets and operated 15 affiliates with 1,299 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,630 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina.
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