New research found that by 2020 the average internet user will have over 200 online accounts. Each new account brings yet another password for overwhelmed users to remember, thus threatening the overall security of their online identity.
According to Dashlane today’s average US web user has around 130 online accounts, and according to new research, this number is set to grow.
Dashlane examined anonymous data from over 23,000 users of its online email-auditing tool, Dashlane Inbox Scan, to illustrate the challenge that such large numbers of accounts and passwords present to human memory. The research shows that we are now creating and storing more account information online than ever before. Just 5 years ago, the average US Inbox Scan user had just 57 accounts registered to one email address. That number has ballooned to 130 accounts – far higher than the 92 account average across the rest of the world.
The findings raise questions about the significant issues new accounts and forgotten passwords will cause in the future. As the number of accounts doubles every 5 years, ‘account overload’ becomes a genuine threat to personal security.
The report highlights that internet users must take responsibility for managing the security of their accounts, rather than blindly relying on companies to do this for them. According to the data, when consumers forget passwords and request them by email – to reset or re-validate – over 10% of companies send them in plain text. This unsafe approach leaves a number of passwords simply sitting in inboxes, waiting to be uncovered by hackers. Dashlane’s research also revealed password re-use as another leading unsafe practice; noting that US web users repeated their favorite password on an average of 4 sites.
Compounding these risks is evidence that account management is a major issue for most Americans. The average US user has forgotten passwords to 48 distinct sites and accounts – each account potentially requiring multiple requests to reset login credentials. This not only adds up to hundreds of hours of wasted time but also creates hundreds of opportunities for US web users to fall victim to websites’ unsafe password emailing and resetting practices.
Dashlane has helped over 3 million users manage and secure their digital identity, and has enabled over $3.5 billion in e-commerce transactions. The app is available on PC, Mac, Android and iOS, and has won critical acclaim by top publications including The Wall Street Journal, The New York Times, and USA Today. Dashlane is free to use on one device and Dashlane Premium costs $39.99/year to sync between an unlimited number of devices.
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