Hongkongers’ growing passion for online shopping is furthered by MasterPass, a new digital payment platform, for the first time in Hong Kong, delivering a seamless, faster and safer online shopping experience for local consumers.
With MasterPass, consumers can securely store their MasterCard and other branded card information all in one convenient place, along with shipping and billing address. Allowing consumers to conveniently access the payment details in their wallet during checkout eliminates the need to enter payment and shipping information with every purchase, and simplifies the process of completing a transaction, with just a click, tap or touch, anywhere, on any connected device.
Seeing the enthusiasm of Hong Kong consumers have towards the emerging digital lifestyle and enhancing their online shopping experience, MasterCard is partnering with Bank of East Asia, China Construction Bank, Dah Sing Bank and DBS Bank to launch branded MasterPass digital wallets. With the payment brand they know and trust, in partnership with their banks, local consumers are now free to explore the world of online shopping without worries or payment frustrations.
MasterPass is now accepted at a wide variety of online merchants in Hong Kong, including Broadway Circuit and Zuji, in addition to more than 250,000 online merchants around the world, providing a more secure and convenient options for Hongkongers to pay for flight tickets, clothes, beauty, products and even food online.
While consumers can skip the hassle of filling out personal information on each purchase and shop confidently with multi-layered security, MasterPass also benefits merchants by fostering loyalty, as a consumer’s loyalty card can be passed automatically to merchants along with payment details during checkout.
MasterPass is now available to over 40 million consumers across Asia/Pacific. In addition to Hong Kong, Taiwan made its MasterPass debut last October, while the solution is also available in Australia, Canada, China, Italy, New Zealand, Singapore, the United Kingdom, the United States and many other countries around the world.
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