CardWeb.com’s CardData database of Company Profiles today features Blackhawk Network.
Blackhawk Network’s heritage of innovative prepaid developments began in 2001 when it was a subsidiary of Safeway Inc. From the outset, we’ve looked at the industry with fresh eyes, always seeking to solve customer needs while working to grow our partners’ business.
Our first consumer insight led to a pioneering breakthrough ” to provide gift cards where they were more convenient for consumers, including grocery stores where people visited frequently. Over the years, we have continued to research what consumers want ” prepaid open-loop cards in third-party locations, egift capabilities for online and mobile channels, prepaid wireless plans and handsets in one location, online card management services and more ” and rapidly brought these innovations to market. In addition to expanding our product line to capitalize on the full spectrum of prepaid products, we’ve also greatly expanded the brands we offer and the locations where we offer them ” both in-store and digitally.
The Blackhawk Network of today offers a hard-to-replicate combination of attributes that provides significant benefits to both consumers and our partners. These include:
• A broad range of products from the most desirable consumer brands
• An extensive footprint of high-traffic and productive distribution locations
• A comprehensive mix of physical-to-digital products and distribution channels
• Frequent access to a large customer base
• Proprietary technology and systems for complete lifecycle control
William Y. Tauscher – Chief Executive Officer and Chairman of the Board
William Y. Tauscher has served as our Chief Executive Officer since August 2010, as a member of the Board since August 2007 and as Chairman of the Board since August 2009. He also served as our Executive Chairman from March 2010 to August 2010 and as President from August 2010 to November 2010. Mr. Tauscher has served on the board of directors of Safeway since May 1998, and currently serves on the executive committee of the board of directors of Safeway. Since 1983, he has been a managing member of the Tauscher Group, which invests and assists in the management of enterprises involved with home products, transportation, telecommunications and real estate. During this time, Mr. Tauscher has been CEO of two other billion dollar companies that went public. Mr. Tauscher also serves as a director of a number of privately held companies. Mr. Tauscher holds a B.S. in administrative sciences from Yale University.
Talbott Roche – President
Talbott Roche has served as our President since November 2010. Ms. Roche originally joined us as Assistant Vice President in July 2001 while we were a specialty marketing division of Safeway. Ms. Roche transitioned to the role of our Senior Vice President, Marketing, Product and Business Development in January 2005 and served in that position until November 2010. Prior to joining us, Ms. Roche served as a Branding Consultant and Director of New Business Development for Landor Associates, a marketing consulting firm, from October 2000 to July 2001. From 1996 to 2000, Ms. Roche held various executive positions at News Corporation, a media and marketing services company, including Senior Vice President, Sales for the Smart Source iGroup and Vice President, Sales for News America Marketing. Ms. Roche holds a B.A. in economics from Stanford University.
Jerry Ulrich – Chief Financial Officer and Chief Administrative Officer
Jerry N. Ulrich has served as our Chief Financial Officer since June 2006. Mr. Ulrich was appointed to the additional position of Chief Administrative Officer of Blackhawk in March 2007. Prior to joining Blackhawk, Mr. Ulrich served as the Vice President Operations and Chief Financial Officer of Xign Corporation, an electronic payments service provider, from January 2001 through June 2006. In addition, Mr. Ulrich served as interim President and Chief Executive Officer of Optimal Networks Corporation, an information technology solutions provider, from 1999 to 2000, as President of Netwave Technologies, Inc., a wireless network products company, from 1996 to 1999 and in various positions including Chief Financial Officer and Chief Operations Officer for Xircom, Inc., a computer networking company, from 1992 to 1996. Mr. Ulrich received a B.S. in business administration with a major in accounting from The Ohio State University.