CardWeb.com’s CardData database of Company Profiles today features Boku.
Boku was born out of a desire to create a frictionless payment system allowing a mobile phone number to be used as a safe and secure payment instrument. In 2009, we partnered with mobile operators around the world to enable their subscribers to purchase virtual goods simply using their mobile number. We’ve grown to become the leading global mobile payments network servicing 68 countries through more than 250 carrier partners, connected to merchants such as Facebook, EA, Sony, Spotify, Lookout, and Riot Games.
Our team strives to push the future of payments by partnering with carriers globally, ushering in a new era of mobile-enhanced payments.
Mark Britto Executive Chairman
With over 20 years as an entrepreneur, sales and financial services executive, Mark Britto serves as Boku’s Executive Chairman. Mark joins Boku after six years as the CEO of Ingenio, a service marketplace and performance advertising company, which he led to a 2007 acquisition by AT&T. Prior to Ingenio, Mark spent 4 years as SVP of worldwide services and sales at Amazon.com. Mark’s first start-up, Accept.com, was bought by Amazon.com in 1999 and served as the primary backbone of Amazon’s global payments platform. Mark began his career in senior credit and risk management roles at leading national banks FirstUSA and Bank of America.
Jon Prideaux CEO
Jon is a payments guy with nearly a quarter of century of experience. He was an early Visa Europe employee and key contributor to its growth, leaving in 2006 as EVP Marketing. He started Visa Europe’s ecommerce division, was the lead executive on the introduction of Chip and PIN technology and oversaw product launches such as Visa Electron and V PAY. He served on the Board of EMVCo, was the Chairman of the Compliance Committee and was a member of Visa’s Global Product and Brand Councils. Since leaving Visa in 2006, Jon served as Deputy CEO for SecureTrading, where he doubled transaction numbers and quadrupled profitability. He then led a management buy in at Shopcreator, the ecommerce software platform.
Adam Lee Chief Product Officer
Adam has been developing new products and services for startup ventures for over 15 years. At Boku, Adam leads product, design, and marketing, charged with finding innovative new applications for the 4B+ mobile phones the Boku platform is currently connected to. Before joining Boku, Adam was at Intuit where he launched the world’s first consumer medical wallet used to understand, manage, and pay for healthcare expenses, distributed by two of the largest US healthcare networks, UnitedHealthcare and CIGNA. Prior to Intuit, Adam had also worked for two major industry backed B2B platform companies, Neoforma and more notably GlobalNetXchange where he developed technology and services to drive better supply chain performance between companies around the world including Carrefour, Sears, Sainsburys, Metro AG, Karstadt Quelle, Unilever, Proctor & Gamble, and Diageo.