CardWeb.com’s CardData Reports today features the Cards and Payments Industry in Brazil report by Timetric.
The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019′ report from Timetric provides detailed analysis of market trends in Brazil’s cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010-2014).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country’s competitive landscape, including market shares of issuers and schemes.
The report brings together research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.
In October 2013, Banco do Brasil launched the Ourocard card based on Visa’s payWave contactless payment technology. Visa is also looking to deploy contactless technology on a large scale for the upcoming 2016 Olympic Games. These initiatives are anticipated to fuel demand for contactless cards over the forecast period (2015-2019).
Prepaid travel cards provide another major opportunity for prepaid card issuers, primarily because of the Brazilian government’s decision to tax credit card transactions outside the country from 2011. The Imposto sobre Operações Financeiras (IOF) levies a 6.38% fee on all foreign transactions made with Brazilian credit cards. From December 28, 2013, the Brazilian government extended the IOF to debit cards and travelers’ checks. These initiatives are anticipated to generate demand for prepaid travel cards over the forecast period.
Mobile penetration in Brazil increased from 100.6% in 2010 to 133.5% in 2014, and is anticipated to increase further to 153.1% in 2019. Despite this, m-payments have been relatively slow to take off. However, this is set to change over the forecast period, as the government approved a bill in October 2013 giving the BCB authority to regulate m-payments. This is expected to encourage m-payments and reduce the use of cash, especially among the unbanked and rural populations. A growing young population, favorable economic conditions and government support to encourage m-payment initiatives should lead to growth in the m-payments market.
For more information visit: http://www.researchandmarkets.com/research/7ml7qc/the_cards_and