MasterCard and Parkeon have launched “City Connector”, a unique couponing platform that delivers offers and services from local businesses via on-street parking meters.
The solution, powered by the Enterprise Offers Platform from MasterCard, turns traditional parking meters into connected devices to engage consumers, providing cities with a smart way to connect local businesses with citizens and visitors. The SaaS (software as a service) solution allows 3rd parties to publish offers, manage entire campaigns and specify targeting criteria, enabling more relevant and more customized experiences for consumers around the globe.
The first implementation of City Connector will be in Downtown Las Vegas around its newest retail destination, Container Park (707 Fremont Street). A total of 16 interactive kiosks will go live today with offers from participating stores and restaurants.
No registration or sign-up process is needed, enabling people parking their car or just walking by to scroll through the offers local businesses are displaying via the parking meters. Customers can then select any deals using the kiosks’ interactive screens, after which the relevant coupons are immediately printed. These coupons can then be redeemed at point of sale when visiting the merchant.
Parkeon is a key player in the sector of urban mobility. By providing a single offer encompassing parking management solutions and ticketing solutions for public transport, Parkeon is now present in 60 countries and is accelerating its growth in emerging markets such as Eastern Europe, Asia, Africa and Latin America. Parkeon’s capacity for continuous innovation is demonstrated every day. Systems and equipment provided by Parkeon facilitate management and mobility in more than 4,000 cities.
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