TV and video ads from Discover “Freeze” totally rocks in the second quarter. Ads from Discover Card tap into what is called the “professor personality” to inform and reach consumers.
Ace Metrix announced the top scoring ads of the second quarter of 2015. In total, 31 ads received the Ad of the Quarter title, each one having earned the highest Ace Score within their respective category.
Ads from AT&T Wireless, Discover Card, E*Trade, Google, Purina and Smirnoff Ice outperformed their competitive set by at least 20 percent. Google’s “Keep Questioning” ad earned an Ace Score of 654, which was 30.2 percent above the Software and Website category norm. In addition, iRobot Roomba’s ad “Kids Play on Floor” earned the highest Ace Score of the quarter with a score of 689.
The unique, syndicated method by which Ace Metrix gathers creative performance measures allows advertisers to compare their ad effectiveness against all other brands within their respective categories. Watch the ads and learn how each creative piece earned its place on the list at acemetrix.com/blog.
For data, background and forecasts on Discover: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).