First Data (FDC) is acquiring digital gift card pioneer Transaction Wireless (TWI), the San Diego-based enterprise digital gift card distribution platform. First Data now provides its gift card clients, distributors, partners and resellers a fully integrated, comprehensive physical and digital gift card program.
The move complements First Data’s 2014 acquisition of GyftTM, a leading consumer-facing digital platform that enables consumers to buy, send, reload, manage and redeem digital gift cards using mobile devices.
TWI’s cloud-based, digital gift card distribution platform supports comprehensive open and closed loop prepaid, store-branded gift card program management, offering end-to-end card management and B2B and B2C distribution solutions for retailers, distributors and resellers.
The proprietary technology allows business owners to migrate from traditional plastic or paper gift cards to digital gift cards via multi-format distribution options, including mobile, social, email and digital wallets. This flexibility for business owners, in turn, increases customer transaction frequency and loyalty opportunities. Combined with Gyft and First Data’s other prepaid solutions including the Money Network payroll card solution, TWI further extends First Data’s leadership in the prepaid ecosystem.
Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative and versatile PCI Level 1 DSS 3.0 ecommerce gift card platform with integrated marketing capabilities, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line.
The company is trusted by some of the biggest brands in retail such as ABR Holdings, AMC Entertainment Inc., Benihana Inc., Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory Inc., Domino’s Pizza, Earl Enterprises, Finish Line Inc, Lands’ End, Lowes® Companies Inc, MCX, Overstock.com, Panda Express, Red Robin, Shell, SpaFinder Wellness, Sport Chalet, StubHub and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, RPG Card Services, Store Financial and more.
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