MasterCard has extended its long-standing UEFA Champions League sponsorship for the next three seasons through to 2018. The renewal includes sponsorship of the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals.
The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots.
As a supporter of Europe’s most prestigious club football competition for more than 20 years, MasterCard will continue to bring fans across Europe and the world closer to the UEFA Champions League action by offering Priceless Surprises to cardholders.
The player mascots activity in particular gives children all over the world the exclusive opportunity to enjoy a truly priceless experience by walking out onto the pitch with UEFA Champions League stars ahead of Group and Knock-out Stage matches including the Final, which will be held at the Stadio Giuseppe Meazza in Milan in 2016.
For data, background and forecasts on MasterCard: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).