CardWeb.com’s CardData Reports today features the “Private Label Credit Cards” from Packaged Facts.
For retailers, private label credit card platforms are increasingly essential for growth (and, sometimes, survival) as part of digital- and mobile-forward customer relationship and loyalty strategies. As tabulated in this report, private label card usage trends are positive, and our proprietary consumer survey research findings indicate that the cards can meaningfully influence in-store payment decisions, retail purchasing, and personal information sharing.
“Private Label Credit Cards in the U.S., 9th Edition”
Per our analysis of the retail card landscape, Victoria’s Secret credit card and loyalty program exemplifies the movement to social marketing tactics, while New York & Company is upsetting the apple cart with a mobile app that can transact in-store payments. Technological advances will continue to drive retailer interest in private label card programs, as the movement to virtual private label cards housed within retailer mobile apps foretells the eventual demise of the physical card.
Private Label Credit Cards in the U.S., 9th Edition provides a wealth of actionable insight on trends shaping this resurgent industry sector. The competitive intelligence in this report specifically includes:
Assessing the leading private label credit cards from the following retailers:
• Best Buy
• The Gap
• J.C. Penney
• Victoria’s Secret
For more information: http://www.researchandmarkets.com/research/7hhnt3/private_label