Square has released a really cool mobile app offering real-time sales data as well as sales summaries and sales comparisons, hitting the sweet spot with small business owners. The Square Dashboard app is free from the App Store and is compatible with iOS 7 and iOS 8.
More than 70 percent of larger businesses taking payments with Square use Square’s analytics on a daily basis.
Square says it thinks you deserve to have the information you need, when you need it, wherever you are. Now there’s an app for that. The Square Dashboard app gives you real-time data about what’s going on at all your locations ” straight from your mobile device. With just a tap, you get instant insight into what’s running smoothly, and what might need some tending to.
What can you see? Well, for one, you can watch your sales ” as they’re happening. Sellers in our beta program opened the Square Dashboard app 12 times a day on average to keep a pulse on things. That’s more than once an hour during a regular business day.
But the app goes way deeper than real-time sales. You can also get information on things like:
Your sales summaries: Check your sales, the number of items you sold, and the average sale amounts each day. So if you’re hitting it out of the park, you can see that right away.
Sales comparisons: Compare your sales to last week, last month, or last year. This information is gold when it comes to figuring out when to staff up or down.
Which items are your best sellers: What are you selling more of ” clothing or accessories? You can instantly spot which categories are doing well, and which might need some TLC with a sale or a promotion. You can also sort your items by what’s selling, or what’s not. If you’re serving tons of iced coffee and another heat wave is approaching, it might be time to make some more ice.
How all your locations are doing: You can choose to see sales data at one location, at all your locations, or at any group of locations. This is a great way to get a quick take on how things are going across the board at any given point in time. It’s like being everywhere at once. Except not.
All of this readily available data can help you make informed decisions about how to run your business.
For data, background and forecasts on Square: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).