Accenture has acquired Brazils’ AD.Dialeto, strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital.
As a result of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment (ROI) of their digital programs. Terms of the transaction were not disclosed.
AD.Dialeto, led by Leo Cid Ferreira and Philippe Jorge, is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable results. In 2014, the agency was named Best Digital Agency elected by the largest e-retailers in Brazil at the eAwards.
Its team of creative, media, analytics and technical professionals helps companies transform their businesses through marketing performance. The agency provides end-to-end marketing services across strategy, media planning, search, mobile and social, through to digital commerce.
Today’s news follows Accenture’s acquisition of Gapso, a Brazilian-based analytics company, last February. It’s part of Accenture Digital’s overall initiatives to strengthen its position in Brazil, and offer even more disruptive services to clients in Latin America.
Other markets have made similar investments: recently, Accenture acquired Chaotic Moon, a creative technology studio in Austin, Texas; Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China; and Brightstep, a Swedish provider of content and commerce solutions. These moves have strengthened and expanded Accenture’s end-to-end digital and marketing services for brand leaders and chief marketing officers globally.
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.
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