The CardLinx Association announced their latest collaboration forum on September 22nd in the Seattle area. This forum will focus on the increasingly important role of data in digital commerce.
Keynote speakers and panelists at this forum will discuss data-driven card-linked offers and loyalty programs that increase consumer engagement and segmentation.
. Confirmed speakers include:
• Microsoft: Will White, Director of Payments
• Bank of America: Alfred Hamilton, SVP Bank Amerideals
• Bankrate: Matthew Goldman, CEO of the Wallaby Financial division of Bankrate
• Affinity Solutions: Jonathan Silver, CEO
• Pinterest: Gene Alston, Head of Business Development
• LivingSocial: Doug Miller, Chief Revenue Officer
• Cardlytics Inc.: John Brown, President, US Operations
Card-linking stands at the unique intersection of the payments, social media, advertising, and retail industries. As the offers and loyalty space has become more popular, consumers have often found it cumbersome to take advantage of the variety and amount of opportunities available. Card-linking helps solve that problem by giving retailers and advertisers the ability to deliver a targeted offer or deal to a consumer via their credit, debit or other payment card without having to use a paper coupon, voucher or promotion code. Consumers simply link an offer to their card through their mobile phone, social app or on-line. When the consumer uses their card to pay in the store, they are notified of their discount or loyalty benefit through their mobile phone or e-mail nearly instantly.
The CardLinx Association is a non-profit group brings together leading retailers, digital publishers, payment companies, and banks”including MasterCard, Discover, Microsoft, Facebook and First Data, among others”to develop industry standards that eliminate friction for consumers and merchants. CardLinx members, serve or represent over 6 million merchants, have issued over 1.9 billion payment cards, and serve consumers with over 200 million card-enabled accounts and over 700 million active daily users.
For data, background and forecasts on the CardLinx Association or tokenization: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).,,