Capital One Spark Business has unveiled an integrated campaign designed to help its small business customers build awareness, compete and grow their enterprises in today’s increasingly complex and competitive marketplace.
Throughout the Spark Plug campaign, Spark Business Bank customers submitted nominations for the chance to receive custom print, out-of-home, video, and digital advertisements, at no cost to them.
Throughout the Spark Plug campaign, Capital One selected 125 small businesses and produced 150 custom advertising assets. The assets will be marketed by Capital One in select cities beginning today and over the course of the next few months on targeted media channels aimed at driving awareness and reaching new customers.
According to a new Spark Business1 survey, one of the top challenges that small business owners face is marketing – with only two in five having executed a marketing campaign in the past six months, despite 70 percent who say they would if they had the resources and capabilities. The Spark Plug campaign is designed to address that challenge head-on – by helping small business customers increase awareness and generate new business throughout their local communities.
Capital One offers a broad spectrum of financial products and services to consumers, small businesses, and commercial clients. Spark Business from Capital One comprises a suite of products and services specifically designed for small business, including credit cards with unlimited rewards, no-fee checking and savings, and secure and flexible merchant service offerings.
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