New research/survey shows 64% begin their shopping journey on online marketplaces compared to 48% on merchant websites, 40% on search and 25% on social media, Respondents ranked trust as the number one factor on whether they chose to complete an online purchase
PYMNTS.com new research study titled Innovation and the Digital Shopper takes a closer look at how consumers shop and buy online and what factors have the greatest impact on whether they complete a transaction.
Respondents are 2X more comfortable using a new payment product online or on mobile from Amazon than from Apple compared to 2.5X over Google and 10X over Facebook and Pinterest
PYMNTS.com is a platform is the #1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry.
For data, background and forecasts on Consumer Payments: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).