Despite rumors of a forthcoming obituary the MCX CurrentC mobile payment platform is alive and says it will Beta launch in Columbus in the coming weeks. This week they inked deal to add seamless digital manufacturer coupons with payment at the point-of-sale (POS).
Merchant Customer Exchange (MCX) has inked a strategic relationship with Inmar to enable CurrentC users to find and redeem product-level digital promotions. These digital promotions will be applied automatically at checkout.
Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer management services, and processing and settlement solutions. This partnership will enable CurrentC users to effortlessly access savings from many of the country’s largest and most popular brands.
In working with Inmar to make manufacturer coupons available to CurrentC users, MCX is charting new ground in the mobile commerce space. While promotions are already part of the mobile pay user-experience, access to individual brand offers that are redeemable through a mobile payment app at multiple retailers will distinguish CurrentC from other platforms currently in the marketplace. In this way, Inmar brings significant, additional value directly to consumers using CurrentC.
A number of top consumer packaged goods companies (CPGs) have already engaged with Inmar to provide MCX with offers spanning a variety of product categories. The number and collective value of offers will continue to grow as CurrentC prepares to broaden its Beta rollout in Columbus, Ohio in the coming weeks.
Digital, paperless coupons are increasingly popular with shoppers. Redemption of these types of offers increased 57% in the first half of 2015, compared to a year earlier. At this rate, digital coupons are on pace to see a fifth straight year of greater than 50% growth in redemption. Easily acquired by shoppers and easily deployed by brands and retailers, digital coupons are becoming the primary promotion method for reaching an increasingly mobile shopper base.
Merchant Customer Exchange (MCX) is building a customer-focused and security-driven mobile commerce solution that will deliver a better payment and shopping experience for customers and merchants alike. MCX’s owner-members include leaders in the big-box, convenience, pharmacy, fuel, grocery, quick- and full-service dining, specialty-retail and travel categories. Collectively, these companies operate more than 110,000 locations and process more than $1 trillion in payments annually. The company operates from offices in Boston and Dallas.
Inmar, is a technology company that operates intelligent commerce networks. Their platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Inmar’s Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina has locations throughout the United States, Mexico and Canada.
For data, background and forecasts on MCX: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).