The Debit Network Alliance (DNA) ” comprised of 10 leading U.S. debit networks ” announced it is ready to deploy the DNA Shared Debit AID.
This work not only ensures merchants have the choice to accept non-global branded debit cards at the POS, but also ensures merchants have choice in how they route their transactions ” giving them the ability to maximize their profits.
The deployment of DNA’s shared application identifier (AID) for chip cards means card issuers can offer their customers a non-global branded debit card that will be accepted domestically. Having the choice of issuing non-global branded debit cards means issuers can control costs by lowering transaction fees.
The work to deploy the DNA Shared Debit AID could not have happened without the efforts of a couple of key partners. Gemalto provided the technical support to ensure the shared AID is up to industry standards, and FIME provided testing and certification tools of the shared AID to speed up successful and efficient market integration while still ensuring security and interoperability.
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