Gemalto has been selected by the Debit Network Alliance (DNA), a consortium of leading U.S. debit network providers, to deliver EMV consulting services. Gemalto’s EMV Allynis Consulting Services are designed to accelerate the deployment of EMV, significantly reducing time between DNA’s business plan and go-to-market. Gemalto’s consultants recommended and executed a strategy that details card, terminal and personalization requirements.
With annual costs of card fraud in the U.S. alone estimated at $8.6 billion per year, EMV will bring a substantial reduction in fraud from point-of-sale (POS) to counterfeit cards. Gemalto consulting experts work with financial institutions to determine the debit or credit chip card profile that meets their current needs. To simplify the transition process, Gemalto also provides EMV card issuance and fulfillment services thanks to its large EMV footprint in the U.S.
Gemalto’s unique technology portfolio – from advanced cryptographic software embedded in a variety of familiar objects, to highly robust and scalable back-office platforms for authentication, encryption and digital credential management – is delivered by its world-class service teams.
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