About three dozen new merchants, ranging from Best Buy and Under Armour to Barnes & Noble and Taco Bell in the US, have signed on to offer Visa Checkout. New merchants from Australia, Canada and Columbia have jumped on the rapidly expanding bandwagon.
In addition to the new, global merchants, more issuers around the world are also offering Visa Checkout to their customers to enable fast, secure online shopping from anywhere.
Visa noted this is especially true in China and United Arab Emirates, where consumer demand for overseas goods continues to grow, and issuer partners now include:
• China: China Merchants Bank, Shanghai Pudong Development Bank, China Everbright Bank, Bank of Guangzhou, and The Card Center, China Minsheng Banking Corp. Ltd.
• United Arab Emirates: Mashreq, Emirates NBD, Majid Al Futtaim Finance, Dubai Islamic Bank, Emirates Islamic Bank
As of August 10, 2015, China Merchants Bank (CMB) and Shanghai Pudong Development Bank (SPDB) are the first two issuers in the world who have launched Visa Checkout’s mobile app inline provisioning within their banking apps, providing their customers with an easy way to enroll in Visa Checkout for shopping online at overseas merchants.
To kick-off the fall, Visa Checkout will partner with The Ellen DeGeneres Show for the season 13 premiere week. Viewers will see Visa Checkout and key merchant partners in and around Ellen’s exciting premiere week, both in Los Angeles and New York City.
Visa Checkout will launch several new global co-marketing campaigns with merchants this fall, ranging from consumer promotions to social media campaigns and sponsorship marketing.
The expanded list of the new merchants brings the number of merchants offering Visa Checkout to nearly a quarter million globally, while financial institution partners have grown to over 330.
For data, background and forecasts on Visa Checkout: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).