Australian retail technology specialist, Lokket has teamed up with Eagle Eye Solutions (Asia Pacific) to pioneer mobile engagement solution for Australian retailers by integrating Apple Wallet (formerly Passbook) with Chip & Pin (EMV) known in Australia as Eftpos. Creating a closed loop mobile engagement automation platform redeemable at existing credit card terminals.
The Company says its Wi-Fi analytics indicates the iPhone is the most popular smartphone used by consumers in Australia, and Apple Wallet is set up on every device to receive personalized proximity based mobile promotions that can be easily stored and redeemed. Utilizing Chip & Pin (EMV) for redemption of promotions and stored value makes the sophisticated mobile engagement solution easily accessible to retailers and brands.
The Lokket Engage solution includes integration with EESAP’s AIR platform that allows the delivery of relevant offers, vouchers and rewards to consumers in real-time, in a simple and secure way, across multiple media including email, SMS messaging and Apps. Promotions can be redeemed securely by the consumer through any enabled point of sale channel.
The Lokket Engage mobile platform has already supported a number of major shopping mall operators and retailers as well as brand campaigns including Four’N Twenty, Melbourne Cricket Ground, and Nando’s.
The Lokket Engage platform integrates Wi-Fi, iBeacons, real-time promotions coupons, vouchers and payments that can be redeemed securely at the merchant’s point-of-sale, supported by advanced analytics. Lokket serves major retail aggregators, retailers and brands across Australia.
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