Today’s loyalty programs need to strengthen interactions with the customer and increase loyalty by enabling enhanced services and rewards, such as: real-time customer identification in-store to enable guided selling; customized rewards based on customer preferences; and gamification to engage customers and encourage social interaction.
According to a new special report by Boston Retail Partners (BRP), retailers recognize the need to evolve their loyalty programs to satisfy today’s savvy, tech-enabled customer. The BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience, addresses how consumers’ behaviors and shopping habits have evolved through new technology and expanded channel offerings. This shift requires loyalty programs to go above and beyond the traditional “earn points and receive rewards” structure to play a key role in enabling the unified commerce experience and reinforcing customer relationships.
Key findings in the BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience include:
Loyalty programs are a top priority for 46% of retailers
883% more retailers plan to have the ability to identify customers when they walk in the store via their smartphones in five years
181% more retailers plan to use gamification within loyalty programs in five years
56% of retailers plan to participate in mobile loyalty applications in five years
To download the complete BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience, visit: https://bostonretailpartners.com/2015-brp-special-report-loyalty-programs/
The BRP SPECIAL REPORT: Loyalty Programs – Rewarding the Customer Experience silver sponsors include Aptos and Enactor.
For data, background and forecasts on Loyalty Programs: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).