Mirum and Digital River have buddied to recast the ways rich online content and e-commerce are united to build stronger brands and drive direct sales.
Because of the complexity involved in building ecommerce systems, many brands end up with streamlined stores that, while functional, offer utilitarian shopping experiences. Mirum and Digital River believe there is considerable opportunity to both entertain and educate customers during the online buying process and, as a result, build enduring relationships that will lead to an increase in sales conversions.
Digital River processes billions of dollars in online transactions across more than 240 countries and territories, giving the company deep insight into the strategies and factors that generate sales for its clients. The company’s clients include major brands such as Adobe, HTC, Kaspersky Lab, Lenovo, Microsoft and Razer, to name a few.
Mirum has developed high-end fashion commerce sites for European brands like Fauchon and Merrimeko, and understands the importance of brand design in the user experience. This experience has helped Mirum create successful online sales promotion campaigns for its clients on the sites of major retailers like Walmart and Target.
In 2014, Digital River processed more than $35 billion in online transactions, connecting B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
For data, background and forecasts on Digital River: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).