Meijer announced that its free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year. Launched in 2010, the Grand Rapids-based retailer now has nearly 4 million mPerks members who have clipped more than 1 billion digital coupons, with total savings eclipsing $400 million over the last 5 years.
mPerks, which has evolved into a multifaceted rewards program, was launched as a way to help customers save money at the register by offering a faster – and more convenient – way to clip coupons. The free program started as a way for savvy, deal-seeking shoppers to earn discounts without having to cut, print or even present a coupon upon checkout and has grown to include personalized rewards and digital tools that help customers plan their entire shopping trip from home. It has a redemption rate that is four times higher than the national average and frequent users are saving an average of 15 percent per year.
Meijer was also one of the first retailers to provide a mobile app that allows customers to access shopping tools and receive digital receipts to better track their spending and savings information. Available as a free download for iPhone and Android smartphones through Apple Inc.’s App Store and the Android Market, other popular Meijer Mobile App features include:
• Browse sale items and create shopping lists
• Personalize settings to automatically receive and clip offers based on spending habits.
• Search and find products on a store map
• Earn total purchase savings from Personalized Rewards programs
• Use barcode scanning without entering mPerks ID and PIN at checkout
• Link credit cards to speed up your mPerks checkout process
Once customers sign up at mperks.com, they can preview and select coupons for their favorite national or Meijer Own brand products that are then stored in their personal mPerks account until redeemed or expired. The applicable coupons are then instantly redeemed when shoppers enter in their mobile phone number and PIN at checkout.
The retailer also offers free Wi-Fi capability in all its stores, making it easier for customers to access their mPerks accounts and the Meijer mobile app, which frees up their smartphone data plans for other uses.
Meijer is a family-owned and privately-held company committed to meeting the needs of families in the communities of each of its 222 stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
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