The CardLinx Association announced the availability of a new online system enabling merchants and their card-linked technology partners to share their card-linked offers with digital advertising publishers. Card-linking enables consumers to link their existing credit or debit cards to digital coupons, loyalty programs or mobile wallets.
Consumers then simply pay with their registered card or mobile phone and no paper coupon, promo code or QR code is needed to get the discount or loyalty benefit.
As consumer demand for card-linked offers has grown, digital publishers have often found it cumbersome to consistently source high quality merchant card-linked offers. Merchants and retailers have also found it difficult to find the broadest possible audience for their card-linked offers and card-linked loyalty programs. The CardLinx Listing Information Monitor eCenter or “CLIMe” solves these problems by providing a central online platform for merchants and their card-linked technology partners to publish the availability of their card-linked offers to large-scale digital publishers and payment card issuers.
Membership in The CardLinx Association is open to all financial institutions, publishers, advertisers and merchants, merchant acquirers, payment networks and offer technology companies.
For data, background and forecasts on CardLinx: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).