A new MasterCard study reveals digital wallets are the main topic of discussion online when it comes to payments innovation in some of the world’s biggest emerging markets including India, China, Indonesia, Malaysia, Nigeria and the UAE.
Of all the payment innovations that were discussed, people everywhere were most excited about digital or mobile wallets, despite the fact that some of the products being talked about haven’t yet been rolled out in any of the markets covered by the survey.
The MasterCard social listening study, in partnership with PRIME Research, analysed over 10,000 online conversations this summer, focused on innovation in payments, to discover what people in Asia Pacific, the Middle East and Africa are most excited about and what safety and security concerns they have about adopting the latest technology.
The study also found that people’s greatest concern when it comes to taking up innovative payments technology is how vulnerable their data could be to hackers and criminals. The announcement that MasterCard is looking into facial recognition software that would allow people to use a selfie to complete a transaction was widely discussed across the region, showing that there is interest in using biometrics to make payments both easier and more secure.
Of all the emerging markets, India was where most discussions on payments innovation took place – with nearly half the total number of posts (48%) – followed by Indonesia (22%) and Nigeria (10%). Overall, the majority of posts were driven by news-story sharing with 95% positive/factual tonality.
The study demonstrates that emerging markets are ripe for innovation, and this is one of the driving factors behind the organization of the MasterCard Innovation Forum in Kuala Lumpur, which brings together experts from the financial services industry, merchants and the public sector to discuss the future of payments.
The two day Forum will see delegates hearing more about innovation in the payments and financial inclusion space, trends in relation to digital convergence and commerce, the rise in e-commerce through digital and social strategies, as well as the future of risk management given the critical importance of safety and security in payments.
Many of the innovations in payments to date have been facilitated by the expansion in mobile telecommunications, and the easy availability of mobile phones across the world. Therefore for MasterCard, constantly innovating to meet the challenges of tomorrow is crucial. Together with its partners, it is constantly developing new technologies that make transactions not just smarter and faster, but also more convenient and secure.
At the MasterCard Showcase which is happening alongside the Forum, delegates will also get to experience, first-hand, some of these innovative payment technologies brought to life for the Global Connected Cities of tomorrow.
For data, background and forecasts on MasterCard: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).