edo Interactive and Rewards Network inked a multi-year partnership to market Rewards Network’s 11,000 participating restaurants to over 40 million cardholders in edo’s Prewards network.
edo’s patented card-linking technology is used by global financial institutions to deliver instantly redeemable discounts to cardholders, tailored to their spending habits and backed by data-driven insights. Cardholders are automatically enrolled in edo’s Prewards program through their bank’s credit or debit cards and can access offers via desktop, tablet or mobile.
Rewards Network’s dining programs includes thousands of restaurants across the United States, ranging from casual to fine dining establishments. The company promotes these restaurants to millions of members participating in its dining rewards programs via email, mobile and social media campaigns. The partnership will extend Rewards Network’s promotional reach to the cardholders in edo’s Prewards network.
edo is transforming shopping and saving. Partnering with payment and data networks, edo delivers value to advertisers, financial institutions, and consumers through analytics, technology and targeted marketing to power a new era of personalization.
Rewards Network offers its dining programs in partnership with major airlines, hotel chains, and other leading loyalty marketing programs in the country. Our millions of members include diners who spend hundreds of millions of dollars annually at participating restaurants and in return, earn airline miles, hotel points, college savings, fuel discounts, and retail savings.
For data, background and forecasts on the Rewards Network: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).