Fiserv, has developed a robust EMV Education and Marketing Program to prepare financial institutions as well as aid in cardholder awareness and comfort with a new payment experience.
While consumer familiarity with EMV or chip cards has doubled over the last year, from 31 percent in 2014 to 62 percent in 2015 in a survey by Fiserv, almost one third don’t understand the benefits, which include added card-present security as well as wider acceptance internationally.
The EMV Education and Marketing Program from Fiserv includes, but is not limited to, an EMV Chip Card Deployment Guide, which provides financial institutions with a detailed overview of the EMV deployment process and presents options for delivering education to staff and cardholders; training decks for staff education; templates for letters and email campaigns to cardholders; and website content, including banner ads, FAQs and instructional videos. Optional services are available to customize, print and fulfill any materials in the program.
• For more information on the EMV Education and Marketing Program from Fiserv, visit https://www.fiserv.com/emv/education.aspx
• For more information on protecting your cardholders and institution with EMV technology, visit https://www.fiserv.com/emv/
For data, background and forecasts on EMV: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).