ID-based Marketron released a new third party payment processing tool called Payments. This is part of the Marketron Traffic 7.2 revenue management system.
Payments is a service that enables payments made by advertisers and agencies through any third party payment processor, such as lockboxes, banks and credit cards to be automatically imported into Marketron A/R. It eliminates the time consuming process of manually entering and applying individual third party payments, improves accuracy and creates a more efficient overall workflow for a station’s business office.
In addition to Payments, there are several other new developments in Marketron 7.2 including: eInvoicing for multiple stations, improvements to the A/R menu, and the ability to un-generate a log, as well as the addition of a convenience fee option to the PayNow solution. Marketron Traffic Version 7.2 along with Payments and all enhanced features will be available in wide release later this fall.
Marketron is the media industry’s leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron manages an estimated $15 billion in annual advertising revenue in the United States alone and its solutions are the most widely used in the world.
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