MasterCard has unleashed its “Take 5 to Protect Yourself” initiative, a campaign to encourage cardholders to fight fraud by taking just five minutes to sign up for MasterCard ID Theft Alerts™. The “Take 5 to Protect Yourself” campaign is the latest in the company’s ongoing commitment to protecting consumers’ financial and personal information.
Signing up takes less than 5 minutes, less time than it does to apply sunscreen. A cardholder simply goes to the ID Theft ProtectionTM website and enters the first 6 digits of his or her MasterCard-branded card. The secure site then provides simple instructions to complete the sign-up.
There is no additional cost for the service, and a cardholder can opt in or out at any time and decide how much and which information he or she wants monitored. Afterwards, the cardholder will immediately receive email or text alerts if their personal information appears on the dark web.
MasterCard created ID Theft Protection to help cardholders from the early detection of fraud through filing police reports and alerting credit bureaus to providing emergency services if cards, wallets or documents are lost or stolen.
ID Theft Alerts is just one of several services under MasterCard’s ID Theft Protection. These include:
• ID Theft Alerts – MasterCard scours the internet and alerts registered cardholders if it detects their personal and financial information – credit and debit cards, Social Security numbers, driver’s license numbers and other sensitive data – is being bought or sold online.
• Emergency Wallet Replacement – Experts can help replace cards and documents right away if a cardholder’s wallet is lost or stolen.
• Expert Resolution Services – If a cardholder suspects his or her identity has been compromised, experts are available 24/7/365 to guide him or her through what can be an overwhelming process, from filing an affidavit and canceling accounts to notifying the major credit reporting agencies.
ID Theft Protection is available through a partnership with CSID, an industry leader in identity protection and fraud detection. At any point in time, Identity Theft Alerts is tracking thousands of websites and millions of data points, and alerting registered cardholders whose personal information has been compromised online. This information is being gathered in real-time so that cardholders have the opportunity to react quickly and take the necessary steps to protect themselves.
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