MasterPass. the digital payment solution, is now accepted in 24 countries around the world, with recent additions including Germany, Belgium, Hungary and Turkey. Since its 2013 launch, MasterPass has increasingly been making shopping easier for shoppers and retailers.
MasterPass is accepted at over a quarter of a million retailers around the world. The number of MasterPass transactions in Europe has increased at an average of 40% every month for the last six months.
MasterPass allows shoppers to use a digital wallet where they can store all their payment cards and shipping information in one convenient and secure place. Shoppers can save time and use MasterPass seamlessly across devices anywhere in the world. With shoppers sometimes abandoning purchases when using a mobile device, the simplicity, speed and convenience of MasterPass can help retailers increase their revenues and reduce costs. MasterPass also helps foster loyalty with the retailer, by storing and automatically passing a shopper’s loyalty card during checkout.
In the UK, MasterPass is transforming the dining experience. UK-based Japanese chain wagamama is using the Qkr! with MasterPass app to allow customers to pay through their mobile phone. It has proved to be a great success for both customers and the restaurant itself. Diners can enjoy their meal in the time they have and pay when ready, and restaurants can turn tables around more quickly and serve more customers. Its popularity means new features will be made available soon where wagamama diners can browse the menu using the app and order extra food or drinks straight to their table.
Following this huge success, MasterCard has today also announced partnerships with British restaurant chains ASK Italian, Zizzi and Carluccio’s, to bring their diners the fast and fuss-free way to pay for meals on their mobile.
It also has never been easier to buy tickets in the UK for concerts, festivals, theatre or buy last minute holidays thanks to Eventim, See Tickets and Lastminute offering MasterPass for online payments.
In Germany, Shopgate is now offering MasterPass to all retailers connected to its online platform.
The number of retailers joining MasterPass in Italy is growing rapidly with over 5,000 retailers since its launch in 2013. This represents 40% of all Italian online retailers with Trenitalia, Alitalia Airlines, Italo, Media World, Vodafone, Aruba.it, Ibs.it and Monclick amongst the top 10 online retailers in Italy.
It is also having an impact on transit in Italy, saving time at the checkout for those booking flights with Alitalia Airlines, or tickets with national train operator, Trenitalia. This also applies to Czech Railways, the largest national rail operator in the Czech Republic, and in Turkey, MasterPass has been deployed by Caffé Nero, Bi Taksi (Get Taxi), and Getir.
For data, background and forecasts on MasterPass: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).