NewsCred, the leading content marketing software announced $42 million in growth equity funding to aggressively scale its global operations as the company serves the incredible demand for content marketing from enterprise brands.
The round was led by FTV Capital followed by existing investors FirstMark Capital, InterWest Partners, and Mayfield Fund. Additionally, Liron Gitig, partner at FTV Capital, has joined NewsCred’s board of directors.
In the last year, NewsCred’s business has grown tremendously with annual recurring revenue growing 3X and its customer base growing 2X. In addition, the Fortune 2000 now represent 40% of NewsCred’s customer base as the company serves enterprise brands in more than 70 global markets, including, ASICS, Barclays, Capgemini, Cisco, ConAgra Foods, Conair, Dell, Fidelity, Hewlett Packard, Nasdaq, Pepsi, Schneider Electric, Toyota, USAA, Visa, and more. Additionally, 72% of NewsCred customers expanded their products and services in the last year. The company is now 200 people across seven global offices including New York City, London, and Dhaka.
NewsCred helps marketers power the entire customer experience across every channel of the marketing stack:
• Marketing Operations: NewsCred provides software to help global enterprise brands easily manage content creation, distribution, and measurement – across channels, teams, and global markets – all through a single platform.
• Content: NewsCred has built the world’s largest content marketplace, enabling brands to scale their marketing with original, licensed, and user-generated content. It is the only company in the world with these capabilities.
• Insights: NewsCred has closed the loop on marketing insights, providing deep content, social and audience analytics to power the entire customer experience. NewsCred’s content marketing software allows marketers and brands to see precisely who is interacting with their content and their competitors’ – no guess work or personas required. NewsCred is the only content marketing software that helps marketers truly understand their audience and prove content marketing ROI.
Quality content is crucial for building brands and driving sales. Today, customers engage with about a dozen items of content before making a purchase, NewsCred provides the best solution and has already taken great strides at redefining how the modern marketer can successfully navigate the complexities in this rapidly evolving space.
For data, background and forecasts on NewsCred: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).