Los Angeles-based Payscout has inked an agreement with China’s Alibaba Group, under the terms of which Payscout will provide global payment logistics for Tmall,
The relationship with Alibaba and Tmall was facilitated by Payscout’s presence in China, which the company established several years ago. Payscout has a third-party service provider relationship with China UnionPay, the only domestic bank card organization in the People’s Republic of China, as well as its overseas subsidiary, UnionPay International.
Alibaba, China’s leading eCommerce company, provides consumer-to-consumer, business-to-business, and business-to-consumer sales services. Tmall, its business-to-consumer portal, has over 180 million shoppers and is the market leader in China, with a 57.6% market share. Alibaba reported sales of $109 billion for the quarter ending June 30, with total sales for the year of $326 billion.1
The new agreement with Payscout comes as part of a strategy that has been unfolding for some time.
In January of this year, Alibaba announced plans to make it easier for U.S. companies to sell directly to Chinese consumers. In March, after struggling to penetrate the Chinese market on its own, Amazon opened a storefront on Tmall. Earlier this month, Macy’s announced that Macy’s China Limited, a joint venture between Macy’s and Chinese retailer Fung Retailing Limited, will launch an online flagship store on Tmall, the first U.S. department store to do so. Other brands with exclusive deals to sell on Tmall include Zara and Old Navy. Nike, Adidas, Unilever, Costco and the Gap, along with Amazon, sell on Tmall through non-exclusive agreements.
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