Performance Horizon added two executives to meet the company’s growing global IT and communications needs. Alistair Wyse was appointed Chief Information Officer and Erik Mikisch was named Vice President of Marketing.
Mr. Wyse is an accomplished strategic technology leader and brings more than 15 years of experience in developing web-based products and services that are delivered through server, cloud hosting and telecommunications infrastructure. As Chief Information Officer, Wyse will oversee Performance Horizon’s technology infrastructure and strategic alignment of IT with business priorities during this period of rapid growth. Most recently, Wyse was Co-Founder and Chief Technology Officer of Piiku, a digital content monetization platform for publishers. Previously, he was Chief Technology Officer and held other senior positions in operations and product development at PlusNet, a U.K.-based Internet Service Provider.
Mr. Mikisch has more than 20 years of executive experience in sales and marketing with mobile, high tech, advertising, and new media companies in the B2B and B2C spaces. As Vice President of Marketing, Mikisch will lead the development and implementation of all Performance Horizon’s internal and external marketing activities. Mikisch was most recently Senior Director, Solutions Marketing at Rocket Fuel, contributing to the company’s hyper growth over the last four years, and Vice President at ThomasNet.com, one of the most successful B2B websites in the U.S. Prior to ThomasNet and for more than 10 years, Mikisch was part of senior management in various high growth, technology companies, focusing on sales and marketing.
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing channels. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrate into existing workflows and systems via the open architecture as well as process partner payments globally within one day.
For data, background and forecasts on Performance Horizon: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).