Cubic Transportation Systems has developed the Urbanomics Mobility Project, a new data analysis platform to fuel smarter, more inclusive cities. Built in collaboration with MasterCard, the tool will help urban planners and commercial developers better understand the relationship between how people travel and what they buy to inform growth strategies and improve the quality of life for citizens of the world’s premier cities.
The Urbanomics Mobility Project will officially be previewed during Smart Cities Week in Washington, D.C. from September 15 – 17.
The initiative leverages Urban Insights’ state-of-the-art big data analytics and visualization technology; Cubic’s expertise in processing more than $24 billion per year in public transportation revenue; and powerful spending trends and insights derived from 43 billion transactions processed over the MasterCard network each year.
The Urbanomics Mobility Project targets transit, urban planning and public service agencies; land-use authorities; city and regional governments; real estate developers; and merchants and other commercial businesses involved in site selection and development.
For urban planners, the prototype shows how the platform brings together public and private data in a way that, until now, was not readily available in a useable way for planning purposes. Urban Insights, Cubic and MasterCard will be working closely with city stakeholders to understand their needs as they develop, enhance and commercialize the joint solution.
Cubic Transportation Systems is a leading integrator of payment and information technology and services to create intelligent travel solutions for transportation authorities and operators.
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