Citi Retail Services and Wawa will launch a private label consumer credit card program for Wawa customers tomorrow. Wawa owns and operates more than 700 convenience stores (over 450 offering gasoline) in five Mid-Atlantic states and Florida.
Citi Retail Services, a unit of Citi, is one of the country’s largest and most experienced private label credit card issuers. Citi will manage and service the portfolio of accounts.
The agreement with Wawa is the fourth new card relationship and seventh contract renewal Citi Retail Services has announced since the beginning of 2014. The business provides consumer and commercial credit card products, both private label and co-brand, to national and regional retailers and their customers across the U.S. It also provides retail industry expertise, including transaction data analytics, and fully integrated marketing and loyalty programs. It services nearly 90 million accounts for a number of iconic brands, including Best Buy, Macy’s, Sears and The Home Depot.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions.
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