Live Nation Entertainment, the world’s largest live entertainment company, has inked a deal with Appetize for full suite of POS products. The deal is expected to roll out the payment platform across 32 of the company’s U.S. venues.
The contract includes the installation of over 4,400 fixed and handheld point of sale units across 25 U.S. amphitheaters and seven indoor venues over the summer, outfitting all concessions, and premium and portable areas of the venues with Appetize’s full suite of POS products.
Amphitheaters such as Shoreline Amphitheatre, Nikon at Jones Beach, and the brand-new Ascend Amphitheater in Nashville, as well as theaters such as the Fillmore Auditorium in Denver and The Masonic in San Francisco are among the venues that have taken advantage of Appetize’s innovative mobile and stationary POS systems built to handle high volume and multi-location deployments.
Appetize represents two of the fastest growing subsets of technology: point of sale and mobile payments ” a market projected to grow by 400% over the next four years*. The Appetize platform differentiates by offering a faster, easier-to-use front-end, and a sophisticated backend suite of reporting, inventory, and timekeeping tools ” all while maintaining the highest level of payment security and encryption.
Appetize is a fast growing and disruptive technology company that is steadily replacing legacy point of sale transaction systems in the sports, entertainment, and hospitality enterprise space with its proven payments platform. The company’s top notch client roster includes venues like Madison Square Garden, SunLife Stadium, and The Best Buy Theater, and entertainment events like Governors Ball and over 45 PGA Tour stops.
Appetize is backed by a strong lineup of notable players including Guggenheim, the Jacksonville Jaguars and San Francisco 49ers family offices, Marc Geiger of William Morris, and Roar Entertainment. Appetize was established in 2011 and is headquartered in Los Angeles.
For data, background and forecasts on Appetize: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).