Chicago-based Arroweye Solutions has ankled Jeff Lipa as vice president of business development. Lipa previously worked for Affinion Group and Digital Insight.
In his new role, Lipa will manage Arroweye’s expansion in the financial services industry as the demand for EMV-enabled credit, debit, and prepaid cards continues to be strong. With the majority of Americans still in the dark about EMV, or chip cards, Lipa will also help Arroweye’s clients better communicate with cardholders and provide more relevant, timely card solutions through Arroweye’s fully customizable personalization and card production.
Arroweye is a single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries.
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