The ATM channel has become the foundation for an increasing number of interactions with financial institutions and their customers and members. New research concludes ATMs are often filling many of the roles of traditional tellers, at least for day-to-day transactions.
The 2015 ATM Market Benchmark Report by Mercator Advisory Group finds yoday’s ATMs are fast becoming the face of the institution for many banking customers.
Highlights of this report include:
Comparison of rates of ATM growth in various world regions
Market share of leading ATM deployers in the U.S. by type
Examples of various ATM capabilities in use at financial institutions such as intelligent deposit ATMs that free-up branch personnel for increased engagement with banking customers.
Discussion of increased efficiencies and increased customer engagement and satisfaction available with new features for self- and assisted-service, including video connection to remote subject matter experts
Mercator Advisory Group CustomerMonitor Survey results on trends in U.S. consumers’ ATM use, including use of their own banks’ ATMs versus other ATMs and other means of getting cash; frequency of ATM use; use of mobile deposit; willingness to pay for ATM convenience; willingness to try teller-assisted videoconferencing
Discussion of banks’ investments in ATMs as part of a larger initiative of building out a customer-centric omnichannel banking environment
Organizations mentioned in this report include: Bank of America, Chase, Citi, Cardtronics, Co-Op Financial Services, Diebold, Elan MoneyPass, NCR, Payments Alliance International, and Wincor Nixdorf.
For data, background and forecasts on ATMs: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).