Citi and NBC’s TODAY inked a new multi-year sponsorship for the Citi Concert Series on TODAY, to provide year-round opportunities for millions of Citi customers,
Through the Citi Concert Series on TODAY, Citi and NBC News will create new ways for fans and Citi customers to experience live music, as well as custom created-content via digital and social platforms and on-site activations. Citi customers will also have opportunities for exclusive access and VIP experiences at Citibank’s Rockefeller Plaza branch, adjacent to the TODAY plaza.
The TODAY Concert Series is the first, and longest-running, on-air concert series on a national morning show. For more than two decades, TODAY’s live performances have been a favorite among viewers and have featured hundreds of performances from award-winning artists on the plaza and in the famed Studio 1A.
The Citi Concert Series on TODAY will launch on Monday, October 12th with a performance from award-winning pop sensation Selena Gomez, who will debut new songs from her forthcoming album Revival. This fall, the Citi Concert Series on TODAY will also welcome: Carrie Underwood (Oct. 23); and 5 Seconds of Summer (Oct. 28).
Through Citi’s entertainment program, the bank provides credit and debit card customers with access to thousands of live entertainment events annually. In 2014, Citi offered access to more than 6,000 music events and worked with 1,400 artists on offers ranging from early ticket access to curated special events and VIP lounges.
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